Analysis Of Our Website Design

Our Website Design:

                We believe that our website design has a mixture of information, graphics and areas that represent our artist's image. For instance we have chosen to use the bold colours: black, orange and white, as the audience recognise and relate Ed Sheeran's image with these colours. Also the layout of our website is simple making it easy for the fans to access useful information; as well due to our website research of other Indie artist's website pages we were able to see that this was a technique used, connecting our artist with the Indie genre once again. The text fonts alter throughout the website as the larger and bolder font is used in order to highlight important information for example Ed Sheeran, purchase of 'Little Lady' and where to access other useful links. The design of the title originates from his past CDs as seen in Ed Sheeran's album '+' which uses type writing style for the title of the tracks, creating a connection between his music and his website page. We wanted to include a picture of Ed Sheeran in order to sell his image to the public, making them able to recognise his appearance which increases his fan base. The logos of the fan following websites that we have inserted: 'Facebook' and 'Twitter', are necessary for the artist to connect with their target audience and to widen his audience. By including interesting information about the artist, his biography, this gives background information of the Ed Sheeran to newer members of his audience allowing them to gain a more intimate understanding of the artist.