Advanced Portfolio Digipak Cover research



Nneka Digipack

Nneka Digipak is very simple, a picture of a section of her face and then a map of the world on it the fotn is also very simple, bold and very little words exept the name of the artist and the name of the album.
Theres not alot in the mis-en-scene and like i said before it is very simple. ALot of artists from today in genres like r&b and pop that are signed to major record companies will have a very nice picture of them thats been airbrushed with not many clothes on, but the fact its just a head shot, with her hair out naturally shows that her music is a 'what you hear is what you get' n falsness which conforms to the conventions of this genre.

James Morrison

James Morrison is also very simular expect theres a little more detailing in his Digipak. The Mis-en-Scene in maybe a scotish sun set where its cloudy and very natural. The head shot is him looking dark and misterious and hes looking beyond the camera which and it looks like hes looking at something in particular. The font of his name and the album track is simular to the fonts he uses for most of his promotional things, like his websit and alot of his cd covers. this sort of shows us a familiarityand we know what to expect. like I said before, our genre is normally has very simple aspects to their products keeping with the music which is just him and the guitar. There arent alot of props or special effects so it keeps it plain simple, and the main idea that makes people buy it off the shelves is that its all about the music.

The third Digipak is Paolo Nutini's. The colour scheme is gold red and green and its very playful and 'cartoony', which is another convention in acoustic/indie. I think he has used this colour scheme as its very carribean and a lot of his music sways this way. The way he has done this is very clever as it can appeal to many different audiences, carribean, upperclass and urban. The fact that ge hasnt got his face anywhere on the CD covers however may be risky, as it can be hard to relate to if you dont know who it is, and if that was in the record shops, and you didnt see his face you may well walk straight past it. However it sells the artist as not too serious, funny and layed back. Which is appropriate to the genre.



THe Script Digipak


 This Digipak is a little different to the others, for a start its a band so the hands together is to symbolise unity in being together. The main front cover is of all the band members, some vloser than others looking somwhere else other than the camera. This is done as if they look straight dont the lense it comes acrros as uncomfertable, but by doing this its subtle. The colour scheme once again is quite bland with yellows and black and shadowing around the pictures. There isnt any fantastic special effects and it is very simple, once again conforming to the conventions of this genre, where its more about the music than the look. The actual CD is just black and gold/yellow with a pattern on the front of some sort of symbol. The Font of the writing look simular to this pattern, which is quite messy and random .

Although i cant find the proper Digipak of James blunt we get the idea.

we cant see his face properly, once again its dark and misterious and very plain and simple effects and colours. James Blunt's target audience is people from urban backgrounds, so he has chosen as simple pattern and red colouring for his name to stand out.  The shadowing and sort of depressing theme to his cover reflects on the sort of music that James Blunt makes.

Looking at some of these digipaks the main ideas im getting is that for my Genre it has to be very simple, either dark shades of colours that are calming and simple, very little effects or something very quirky and funny.  I definetly want to have the actor in one of the inserts as she is a main part and shows the contraverisal side of his music. The Mis-en-scene should be in an urban background with no alot in it and maybe the background blurred and a side profile shot of Ed Sheeran. The font should blend in with the colour of the background and shouldnt be obvious or bold and disrupting to the eye. We want to sell the atrist as 'what you see is what you get' and we want to focus more on the music that on the images, therefore we dont want to many effects, thrills or bright colours.