Question 3 - What have you learned from your audience feedback?

Our class friends watched our video without out us in the room and wrote feedback sheets telling us truthfully what we think. 

Over all the feedback was good. 

Most of the people who wrote on the sheets said that our overall performance was either suitable or professional. They gave us Level 3-4 and said that our music video held their attention. The only negative feedback we had were the ones that my group and I were worrying about. They said the lip syncing on the singing could of been better, however they were impressed with the lip syncing of the rapping scenes as the song gets fast paced and hard to follow. Another criticism was that the guitar wasnt convincing enough and to say that the instrumental was mainly using guitars it would of worked in our favour to have more close ups of the guitar. 

Although we still had some criticisms over all I think it went well. Peoples favourite part was either the hospital scene, Ashley rapping or the fight scene. I think the music video was successful in that we caught peoples attention, we had a vary of shot types and we had performance and narrative. However looking at the feedback sheets We now realise that we should have edited and shot more shots so that we had a selection to choose from. We should have also maybe chose an actor that could actually play the guitar so we could of got more close ups. 

Reflective Evaluation Question One

We took inspiration from the A-team video, which is the original version of our song.
In one of the shots from the a team video, the artist is seen interacting and as the only person to show kindness towards the girl, we tried to re create the interaction between the artist and the girl but in a different way, was our artists show a look of dissapointment in her as she walks past. However we think this was a subtle yet affective way of including our artists in the narrative whilst not confusing our audience.
We used the black and white affect in our video when the main drama of our narrative happened. We thought this was more affective than the A team version as during our research and planning we found that a lot of audiences found the black and white effect boring and that the video should not be in black and white all the way through. Therefore we decided to only add the black and white affect to the most dramatic parts of our music video, e.g. when the girl is getting beat up. This added much more drama and feeling to our music video whilst the bright contrasting colours during the beginning of the video kept the audiences attention.
The camera we used enabled us to go in and out of focus whilst filming, we tested a couple of these shots and thought it worked well, we also got this idea from the a team video, i think it gave the audience a chance to empaphise with the character, as the change in focus could show that the young girl is confused and vunerable, as if her whole life is a blur to her now.

Reflective Evaluation - Question 1

One of our main concerns during our filming and planning, was how we were going to make the genre of our music video clear to the audience. The song and artist we chose to make our music video from are in the indie genre. We made this clear to the audience through our mise en scene, locations and costumes.

The costumes of our artists were very casual and laid back, rather than glamorous and label focused. We asked the artists to keep the clothes casual so it was still clear to the audience that this was an Indie music video rather than Pop or Rap. We took inspiration from the original artist Ed Sheeran's clothing.

 The graffiti wall was used more as a theme throughout our project, rather than being used as just one background, this was effective in connecting our digipak, website, videos and photos all together. The graffiti wall gives an urban look to our music video, it also creates an inner-city feeling, which will hopefully attract our target audience; working class teenagers.

Camilla Smith's Question Four Evaluation