One of our main concerns during our filming and planning, was how we were going to make the genre of our music video clear to the audience. The song and artist we chose to make our music video from are in the indie genre. We made this clear to the audience through our mise en scene, locations and costumes.
The costumes of our artists were very casual and laid back, rather than glamorous and label focused. We asked the artists to keep the clothes casual so it was still clear to the audience that this was an Indie music video rather than Pop or Rap. We took inspiration from the original artist Ed Sheeran's clothing.
The graffiti wall was used more as a theme throughout our project, rather than being used as just one background, this was effective in connecting our digipak, website, videos and photos all together. The graffiti wall gives an urban look to our music video, it also creates an inner-city feeling, which will hopefully attract our target audience; working class teenagers.
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