Change in Ed Sheeran Actor

Our CD cover shows both the rapper and the artist together in front of a graffiti wall however due to the this actor being unavailable and unreliable we had to change the actor for filming as the deadline is close. Therefore we have chosen an actor who looks similar to the previous actor in order to make the change less noticeable. We keep the same clothing image - baseball cap, zip up hoodie and jeans, which Ed Sheeran usually wears creating a believable representative of the singer.

Next shoot

In our last shoot we hoped to film a lot of the material for our music video, however things didn't go as planned. 

We used a different camera in our first shoot so whilst editing you could see the difference and it looked unprofessional due to the different settings on the wide screen.
 As you can tell there is a difference in the quality and image size. Therefore we have decided to try and continue using the first camera if possible so we can maintain a professional music video.

However due the circumstances of not everybody being available to shoot at the same time we may need to use the college camera so that we can make progress towards our deadline.

Although we have had some difficulties in shooting and editing shot so far, its taught us that we ned to be consistent with our filming, we need to make sure that the next time we film we set our camera up properly and also find the right location in.

On our next shoot we need everybody to take part and attend the sessions so we can do as much as possible on one shoot. 

Different cameras

Today i had to figure out how to edit some of the clips so they would blend in with the previous ones as they were filmed using different cameras. The clips on the college cameras would play in wide screen, where as the clips filmed on the previous camera would play with a letter box effect.
So i had to go on the editing options in Imovie and apply the letterbox effect to the clips that didn't have them. In the end this worked effectively.

Before.

After. 

Shoot: Filming Narrative

For our performance we decided to use an urban environment in order to relate the surroundings to the lyrics. For our verse shoots we chose an area which we believe would be effective, however when looking back at our footage with Mel it is clear that the surroundings did not achieve that effect which we desired. As well Mel informed us that a wider variety of shots will be necessary in order to entertain the audience. The screen grab below highlights one of the typical shots that we used in our filming, which reveals how the distance between camera and actors was too great making the connection between audience and "artists" weak and boring. Therefore in our next shoot we have decided to use the graffiti location which we used for our CD cover, this creates a stronger image making the visuals have a larger impact on the audience. Also Mel told us that the rapper's costume should appear more dominant therefore, throughout the shoot his hood will be up portraying an urban image. 

Re filming

More filming was done on friday, how ever whilst reviewing the clips we decided along with Mel that our shots were not good enough and neither was our location, therefore we have decided to re film these scenes.

The reason our shots were not good enough was because they were to far away and they wouldn't of been able able to engage with our audience, so when we re film we shall include more close ups of our artists and other shot types included a variety of different camera angles. 

Furthermore the location we used was very dull and boring, therefore we have changed our location to CRS studio where the graffiti walls are much more vibrant and colourful which i believe will work much better in engaging our audience and making them want to watch more of our video. 

Finally the camera we used on this day was different to the camera we used on our first day of filming at the hospital, we've decided that we will use the first camera as it is HD ad provides us with clearer shots and emphasizes the colours in our scenes much more.

CD Digipak Development

Our Final Front Cover of Our Digipak:

We wanted our CD cover to highlight the urban environment in order to emphasize the genre therefore we choose to make the graffiti background dominant throughout. By researching other CD covers with similar artists we understood that the images of the singers had to be large and clear as this helps create a connection between their fans/audience. The costume design was carefully chosen as it clearly represents the typical Indie style since it appears informal, linking with the idea of normality. We made the Ed Sheeran image much bigger than the Mikill Pane image as Mikill was just  a feature on the song so we wanted to make this clear 

Our Final Version of The Inside of Our Cover:

We decided that the CD design should be decorated with the 'Little Lady' track lyrics as they play a significant part in his music videos for instance 'The A Team's narrative is formed from the powerful lyrics which Ed Sheeran  uses. I made the background of the inside into another graffiti wall so it stays within the urban theme, as this graffiti wall was mainly red black and white, i made the other inside background red and black so it looks like it has a colour theme.  Again, another large image of the artist is used on the inside cover so the audience stays connected with the artist .

Web page

At first we wanted our page to look plain and simple and just to have basic information. 

We then decided that we wanted to at tour dates instead of just the basic information, making it more relevant for our target audience. 

we decided this after having a look at other web pages such as; Ben Howard, Wretch 32's and also some of the others in our class. 

After looking at our artists Web page we decided that we needed to incorporate the 'Typewriter' Font into our website as well as our CD cover. So we added an image of the the first verse and chorus so that we had to miss out of our actual video. 

We thought this worked well as it added a little more to the website and it also introduces a theme. 

 We also decided to add quotes of what critics and Ed Sheeran had said about his music in order to highlight his talent and to show he is still a normal human being. 

 We also decided to add a twitter feed on it so that fans could leave their opinions on his page, creating a relationship between and audience, increasing his fan base. 

 Further more, we decided to add the images of the digipak to promote the CD we also added a quick and easy tool bar so that if fans want to buy it immediately they can do via the website. 

Fans can also see the Graffiti on the Digipak which once more highlights his image and promotes his genre style.