Question 3 - What have you learned from your audience feedback?

Our class friends watched our video without out us in the room and wrote feedback sheets telling us truthfully what we think. 

Over all the feedback was good. 

Most of the people who wrote on the sheets said that our overall performance was either suitable or professional. They gave us Level 3-4 and said that our music video held their attention. The only negative feedback we had were the ones that my group and I were worrying about. They said the lip syncing on the singing could of been better, however they were impressed with the lip syncing of the rapping scenes as the song gets fast paced and hard to follow. Another criticism was that the guitar wasnt convincing enough and to say that the instrumental was mainly using guitars it would of worked in our favour to have more close ups of the guitar. 

Although we still had some criticisms over all I think it went well. Peoples favourite part was either the hospital scene, Ashley rapping or the fight scene. I think the music video was successful in that we caught peoples attention, we had a vary of shot types and we had performance and narrative. However looking at the feedback sheets We now realise that we should have edited and shot more shots so that we had a selection to choose from. We should have also maybe chose an actor that could actually play the guitar so we could of got more close ups. 

A2 Advanced portfolio: Refelctive Evaluation - Question two.

We followed the conventions of our Indie/Grime genre by using urban mis-en-scene, for example, using graffiti walls as our main theme and backgrounds from the website to the CD digipak and also the video its self.

CD and digipak

We used the graffiti wall to introduce the Genre, for example if somebody where to be looking through a music shop we wanted them to able able to recognise the theme of the CD cover, website and Music video and also to be able to understand the genre through the use of pictures. 

As you can tell from the images above our theme throughout the project is graffiti. Me and my group believe it is artistic and urban and the urban enviroment really adds to the affect and meaning  of the song.

We also  used authentic props like old guitars and urban studio rooms to create the effect of being grimey and urban which follows the conventions of both of our Genres (Grime and Indie)

 we think that the theme we have which is authentic yet modern (musical instruments and Graffiti) really targets our target audience. We know that Ed sheeran has pictures with either guitars or infront of urban areas.

We think that we followed the conventions of our genre well and tried our best to portray our artist convincingly.

Question One : Reflective Evaluation

We tried to make our Music video orginal, creative but also follow the conventions of our genre and the themes that Ed Sheeran typically uses in his music videos.

This is Ed Sheerans video for the original song 'ATeam'

We used some of the ideas from the video for example the bluring of the girls face to conate confusion and danger and vulnerablity

We decided to use the same effect as it helps with the story line, by blurring the girls face it shows that something isnt right and it foreshadows that something is going to happen.

We also used the black and white effect aswell

Ed Sheeran uses the black and white effect in his music videos when speaking about controversial issues. I also think he highlights the fact that he works with a lot of black artists and likes the idea of using black and white to portray how simple the world can be.

We decided to use black and white to dramatise the fight scene and make it more elaborate.
We didnt use the black and white effect for all of the video, only the bits where the young girl is getting beaten up. We think that by doing this we have developed the conventions of Ed Sheerans videos and made it more creative.

We also followed some of Ed Sheerans other videos, for example 'You need me'

By watching the video you will be able to compare it to our video

Once again we used the black and white effect and we also tried to incourparate the frienship of the two artists like Ed Sheeran does in his video.

We tried to show a relationship between the singer and rapper like what Ed Sheeran does with his co-artists in his video. By doing this we were also able to incorparate the Singer and Rapper into the narrative of the story.

We had the girl walk past to include the singer and rapper in the narrative.

This is something that Ed Sheeran does, he's generally not in the video but if he is he isnt the main character but shows his face so people know it is his video.

Ed Sheeran Featuring in his music video