Web page

At first we wanted our page to look plain and simple and just to have basic information. 

We then decided that we wanted to at tour dates instead of just the basic information, making it more relevant for our target audience. 

we decided this after having a look at other web pages such as; Ben Howard, Wretch 32's and also some of the others in our class. 

After looking at our artists Web page we decided that we needed to incorporate the 'Typewriter' Font into our website as well as our CD cover. So we added an image of the the first verse and chorus so that we had to miss out of our actual video. 

We thought this worked well as it added a little more to the website and it also introduces a theme. 

 We also decided to add quotes of what critics and Ed Sheeran had said about his music in order to highlight his talent and to show he is still a normal human being. 

 We also decided to add a twitter feed on it so that fans could leave their opinions on his page, creating a relationship between and audience, increasing his fan base. 

 Further more, we decided to add the images of the digipak to promote the CD we also added a quick and easy tool bar so that if fans want to buy it immediately they can do via the website. 

Fans can also see the Graffiti on the Digipak which once more highlights his image and promotes his genre style. 

Makeup/Costume ideas/Set Design

In indie music Videos the artist/'s have a natural and urban appearance which we want to create on our main singer, rapper and also our main actor (the girl) by using basic makeup, casual clothing and realistic and relatable environments.

Costume: 

From this image of our artist Ed Sheeran we are able to see what is needed to represent our indie theme. For instance he has plain casual clothes i.e blue baggy jeans, his infamous hoodies, trainers and messy hair. Although his clothes probably aren't cheap they do appear to be when you place this artist along side another, such as Michael Buble wears suits and smart clothing; this image of Ed Sheeran definitely contrasts with Michael Buble's image and his music however Ed Sheeran follows the conventions and dynamics of our chosen music genre.

Set Design:

We want to use environments that show day to day life, an area that the audience can relate with and shows how society ignores troubled people and how life still goes on with or without them. 

The locations we have chosen to use are: A hospital, a school, a house and the outdoors we chose these locations as everyones been there making it able for them to relate to the atmosphere, surroundings and circumstances. 

CD Cover Digipak

 Below is some ideas of how we intend to meet the marking criteria for our CD digipak:

We are aware of our genres conventions of having simple layouts and we've decided that want to have a theme of black, white and orange throughout. Evidence that these colours represent our artists style is shown on his website plus on television advertising. 

We are aware that Ed Sheeran uses 'typewriting' and handwriting styled fonts, although we want to capture some of these elements we are aware that we need to use a variety of fonts and text size so that we aren't completely following and using all of his ideas. By using different text sizes it will highlight important information that we want to emphasize to the listener; for instance albums name and artist. 

The language that we will use shall be simple and in a informal register we want it like this as indie genre is very relaxed therefore following this style of other indie artists, however we will not be using slang, foul or inappropriate language as we still want our artists image to be a good role model for younger listeners.

We realize we need to use the appropriate ICT equipment such as 'Photoshop' to make our  CD cover appear professional and realistic. 

   

we are going to have a mixture of images with a minimal amount of necessary text as this is a technique that Ed Sheeran used on his '+' album and other other indie artists also use this, making it easier for the audience to understand the image. 

We want to take appropriate use of shots on set so that we have a variety of different shot types to choose from for our CD cover. For example close ups of our rapper and singer side shots low angle shots etc all these shots are the type of pictures that are used on indie genres CD covers.  We want to take these pictures on set so that the pictures are relevant and so it links with the music video. 

The Mise-en-scene that we are going to use will highlight the urban environments as this will stress the conventions of indie style music and relate to his target audience. On our music CD cover we are thinking about using the black and white effect that Ed Sheeran does on the 'A team' video. When we shoot our scene at the graffiti wall we will also take pictures and use 'Photoshop' to make it black and white and perhaps change the colour of the writing to orange.  

To construct all of these ideas we are aware we need to do a professional job on editing and manipulating our pictures of 'photoshop' in order to sell the CDs. All of these editing methods consist of cropping and resizing photos properly so that the are appropriate to sell his required image. 

This is a picture of Ed Sheeran's current website page is an example of the styles he uses including colours and fonts.

Digipak Design Template

Target Audience Demographic Analysis Report